Dove, a global leader in beauty and skincare has once again taken a bold step in empowering women by celebrating confidence through science-led skincare. On the 25th of September 2025, the brand marked the launch of its new Advanced Care Even Tone Deodorant at the #Skintentional Padel event.
With history rooted in redefining beauty standards, Dove’s latest launch is more than just a product, it is a breakthrough innovation designed to encourage women to give their underarms the same level of care as the rest of their skin. Guests were treated to a dynamic padel tournament, where every smash, swipe and victory pose was a celebration of smooth, protected, even toned underarms.
The event’s exclusive guest list included creators such as Thickleeyonce, Kayise Ngqula and gamechangers who are leading this movement, sharing their experiences and inspiring others to be #Skintentional about their skincare routines.
“Dove is not in the business of surface-level beauty. We lead with care that’s powered by science,” said Anele Maphanga, Head of PR for Beauty, Wellbeing and Personal Care at Unilever, South Africa.
Through this initiative, Dove continues to advocate for women’s self – care journeys reminding them that every part of their body deserves attention. The brand’s commitment to science-led innovation ensures that beauty and care are not just skin-deep but rooted in confidence, empowerment and holistic well-being.
